Five assessments pitfalls you shouldn't fall for

Almost every week I learn about a new psychological assessment company entering the marketplace. Although each company is different, they all tell the same story. 

First, they tell you that hiring is broken; Personality tests don’t work anymore; Recruiting is out-of-date. Second, they tell you that their company has the answer. Finally, they hit you with the marketing smokescreen: a list of sophisticated-sounding technological advancements designed to confuse you, misguide you, and make you feel like you are missing out.

You are not missing out, but you are falling for the common marketing trends used by these new companies.

In this article, Hogan's Chief Science Officer, Ryne Sherman expose these trends so that you won’t fall for them. His take on these trends consider: 

  • Neuroscience 
  • Big Data/ Deep Learning 
  • Gamification 
  • Profile Matching 
  • Emphasizing Irrelevant Information